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Campaign optimisation agents scan TikTok Ads Manager across campaigns, ad groups and creatives, linking performance to objectives like installs, conversions or video views. They suggest budget shifts, pacing changes and targeting refinements, while drafting experiment plans that align with learning agendas for DTC, gaming or retail teams running at scale.

Creative testing agents analyse hooks, watch-time curves and engagement from TikTok dashboards, ranking concepts by fatigue risk and incremental impact. They propose new test matrices, recommend which Spark Ads or formats to scale, and summarise creator versus brand asset performance so marketers can brief production with precise, evidence-based guidance.

Commerce intelligence agents monitor TikTok Shop catalogues, orders and inventory, correlating product-level ROAS, click-through and completion rates. They flag stock or policy issues, recommend pricing or bundling adjustments, and connect web or app conversion signals with in-app shopping data to refine merchandising priorities for key launches or seasonal peaks.

Audience and remarketing agents orchestrate TikTok Pixel, Events API and CRM segments, refreshing custom and lookalike audiences based on recency, value and engagement. They propose retargeting structures, manage exclusion logic across web, app and Shop behaviours, and keep audiences aligned with broader Meta or Google strategies without constant manual updates.

Creator collaboration agents leverage Creator Marketplace data to shortlist partners by historic performance, audience fit and content style. They assemble structured briefs, track content delivery and Spark Ads usage, and report on creator-level impact versus benchmarks, giving brand and performance teams a consistent, transparent view of influencer investment outcomes.

Reporting and insight agents pull TikTok metrics into unified views alongside other channels, producing stakeholder-specific summaries. They highlight shifts in acquisition cost, retention curves and trend alignment, surface anomalies needing human review, and maintain clear narratives on how TikTok activity contributes to wider funnel and business objectives.